Falling out of the future

Posted in future, innovation, trends by thenextwavefutures on 26 October, 2007

The futurist Richard Watson kindly added a comment to my recent blog about the World Futures’ Society ‘top trends’ pointing me towards his ‘extinction timeline’. It’s designed to provoke rather than predict (well, there are no future facts), and deserves a little more prominence.


General Motors’ lessons from the Cluetrain

Posted in advertising, brands, business, digital, technology, trends by thenextwavefutures on 26 October, 2007

I’ve been meaning to blog for a couple of weeks on David Bowen’s intriguing article in the FT about General Motor’s uncharacteristic response to strong criticism by New York Times’ columnist Thomas Friedman. Instead of calling their lawyers, they went online. Bowen’s article draws some lessons from the story.