thenextwave

Podcasting

Posted in Uncategorized by thenextwavefutures on 13 August, 2017

 

Kantar Futures, where I work, has just launched a podcast, co-hosted by our executive chairman J Walker Smith and me. The first edition, which went live last week, has us talking about “The Third Age of Consumption,” among other things. 

The podcast can be downloaded here.

There’s a page of references and links on the blog.

 

 

The end of smoking

Posted in health, social by thenextwavefutures on 6 August, 2017


It’s been hard to write recently, for various reasons: or, at least, to write anything complex. (Notes on films have been stacking up on my ‘culture’ blog as a result of a “film moments” project that I started a few months ago.)  Here on the next wave, drafts for posts have been building up, with elegant beginnings and no conclusions. So I thought I should get back into the habit by writing some simpler and maybe shorter things.

Public health officials used to believe that we’d never manage to get the rate of adult smoking below 25%, according to a recent article by Clare Wilson in New Scientist (free, but registration required). Now, in a number of richer markets, it is well below that level: in the UK, it’s 16%, in the US, 15%. New Zealand plans to get its adult smoking levels below 5% by 2025, Finland by 2030 (this is a more aggressive target, since it includes chewing tobacco and e-cigarettes.) At its peak, in the mid-20th century, half of American and British adults smoked.
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