thenextwave

The future of platform capitalism

Posted in business, digital by thenextwavefutures on 26 August, 2017


I have been meaning to write about Nick Srnicek’s book Platform Capitalism for a few months now. As you’d expect from his book Inventing the Future, co-written with Alex Williams, he tries to place the phenomenon of platform capitalism in the overall context of 21st century capitalism. This is a good thing, since there has been a lot of breathless over-excited stuff written in the past months on platforms, and indeed their place in the future of capitalism, for example by McKinsey. Or Wharton. Or Forbes.

The short book falls into three parts. There is a context-setting chapter on ‘The long downturn,’ which will surprise no-one who has read, for example, Wolfgang Streeck’s book and articles on the end of capitalism. The second chapter analyses different types of platforms and their strengths and weaknesses. A final chapter, ‘Great platform wars’, looks at the prospects.

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