thenextwave

Politics, parties, and positioning

Posted in brands, politics by thenextwavefutures on 20 April, 2015

Screenshot 2015-02-21 09.05.28


I had a piece a couple of months ago in Market Leader on why political parties represented a particular sort of brand, and what that meant for their freedom of movement. I can’t attach the article here (Market Leader is paywalled), but with the election in full swing it seems worth sharing a couple of extracts.

The Market Leader article was partly a rewrite of my post here in the autumn on the long-term decline of the Conservative party, but I had more space, so could extend the analysis to the Labour Party, and also deepen the thinking.

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Four things I learnt from that “business leaders’ letter”

Posted in economics, politics by thenextwavefutures on 10 April, 2015

telegraph-business-leadersOf course the election has moved on, but I just wanted to come back to last week’s “business leaders’ letter” to the Telegraph. That letter, which focussed on corporation tax, and the business response to Labour’s zero-hours proposals, tell us more about business than it does about politics. Here’s a quick guide to four things they tell us.

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