I had a piece a couple of months ago in Market Leader on why political parties represented a particular sort of brand, and what that meant for their freedom of movement. I can’t attach the article here (Market Leader is paywalled), but with the election in full swing it seems worth sharing a couple of extracts.
The Market Leader article was partly a rewrite of my post here in the autumn on the long-term decline of the Conservative party, but I had more space, so could extend the analysis to the Labour Party, and also deepen the thinking.
Of course the election has moved on, but I just wanted to come back to last week’s “business leaders’ letter” to the Telegraph. That letter, which focussed on corporation tax, and the business response to Labour’s zero-hours proposals, tell us more about business than it does about politics. Here’s a quick guide to four things they tell us.